Studio brief 2: Developments

The feedback had suggested that the colour scheme could be based on the poster that the Leeds Print Festival had released for the 2017 branding. The developments show the process of trying out a variety of the colours in different combinations. The aim was to develop a print that would be 4 colours, including the black for the logo. 
The initial development shown in figure 1 has not taken into consideration the fact that the black will also be another later of colour that will be needed to be printed. This design works well, but one colour needs to be taken away and if the black is to be used on the design then it needs to have more of a presence so that only one element isn't highlighted. By having just the one thing highlighted, it will draw unnecessary attention to an element that isn't anymore important than the other parts in the print. 
All of the visual elements in figure 2 have been enlarged as figure 1 was thought to be a little empty looking, something that wouldn't work well on a poster with lots of white space. The middle section of the poster looks a bit chaotic, something that will need to be improved for the final design. This could be improved by not having all of the line markings in one area and also changing the line widths so that there is variety. 
Figure 3 shows a layout of the markings that works much better, the various line widths also works better to make the print more interesting. It is clear that the elements are all separate and representing different artists. The colours in figure 3 work well, but by not using black the logo cannot be printed. To develop this idea, one of the colours will need to be removed from the colour palette; shown in figure 4. This colour scheme works well and there is enough variety in the line widths and colours in the design. I think development could still be continued to ensure that the best layout of colour has been chosen because the black on the right of the print may not allow for the logo to stand out enough.

figure 1

figure 2

figure 3

figure 4