It was decided that flowers were the most appropriate object to create as the backdrop of the poster because they are associated with underwear in a number of ways. The origami is of a harebell flower that when thread is added, it hangs with the curled ends at the bottom. This flower is appropriate because it is intricate and aesthetic, something similar to underwear and reflecting how the exhibition is exploring the use of underwear as part of fashion.
A pink light was created to act as the backlight for the folded harebell flower. I chose pink because the exhibition branding is a pale pink that runs consistently throughout. I used photoshop to change the exposures and also work on the individual colours within the photo. Figure 1 shows the dark version of the photo, the closest to the original photo. This would not work well to represent the exhibition, so I made it lighter as seen in Figure 2. The paper flower appeared to have a lot of yellow colouring in it, so I individually changed the yellow balance to remove it and make it whiter. Figure 3 is the final image that I will be using for the background of the exhibition poster.
Figure 4 shows the 2 places that the 'V&A' logo could be placed on the poster. I decided on the second option because it would allow me to fold the poster in a way that this would be the main focus on the A4 sheet that would be handed to people.
The type colour was chosen because it was the pink that was in the photo as the poster isn't focused on the text, it was important that it blended in. However from a distance it was almost illegible. Figure 5 shows the colour change to a whiter shade, making it stand out a little more but still fit with the colours on the poster. This colour change allowed the type to be visible from a distance which is important for an exhibition poster.
The final design is heavily focused on the paper folded image as that is what people will find the most interesting. As an exhibition poster, it was important to still show the details such as date and venue location as the purpose of it is to inform people as well as visually attract them to it. I have concentrated all of the information in the bottom left-hand side of the page so that when folded this is the part that is on show. This will mean that people will not have to unfold the whole poster to A1 and that then forms a token that they can take back from the exhibition to potentially use of artwork.
The image has a slightly grainy effect to it as a way of representing the texture in the materials that would be used to make the underwear. The exhibition also concentrates on the change over a long period of time, so the grain in the image shows the age but the colour and the computer generated text at the bottom shows the modern development that will also present in the exhibition.
The final print was on to Tyvek paper as it would allow for a print that is as high quality as if it was on the thicker stocks, but the synthetic material will allow me to fold it much easier than the thicker options. When folding it needs to be crisp and as flat as possible because it will be handed out to customers that are visiting the exhibition. As the paper has a slight fabric appearance, it also reflects the fact that it is for an exhibition heavily based on the use of material and the thin line between underwear being only functional and also fashionable.
 |
| Figure 1 |
 |
| Figure 2 |
 |
| Figure 3 |
 |
| Figure 4 |
 |
| Figure 5 |
 |
| FINAL POSTER DESIGN |
No comments:
Post a Comment