Posters: Existing folded poster

Existing

Rem Koolhaas exhibition poster
This poster was designed by a Dutch architect (Rem Koolhaas) to be used to promote an exhibition. The poster folds down to A4 so that it can be distributed to those visiting the exhibition. The creative way of folding the poster down to the A4 size allows for the main logo with the information to be displayed, but also a preview of the posters visuals is shown in the top right hand corner because it is folded diagonally. This works well because it sets the visual dynamic of the exhibition immediately, allowing the users to know know what to expect and want to open it out to see the whole poster. The printed material seems to have a slight opacity, also allowing certain elements of the whole poster to show through. The thinner stock will also work better when folding it to A4 and being able to mass produce to be handed out to a large number of people. This is something I need to consider, the stock should be cheap and easy to distribute.
I think this more complex folding approach would work well to promote my exhibition because it reflects the complexity of underwear design and also the changes in this fashion sector over the years. Underwear is a component used to cover up very personal parts, and by taking them off you are revealing your most vulnerable state and truthful identity. The unfolding of the A4 media to the A1 is similar in the sense that it is reveal more and more of the information about the exhibition. 
It may be beneficial to think about using a small shape that contains the recognisable logo and some of the most important information about the exhibition on the poster so that in the same way as this it can be the main focus when folded to A4. This will prevent the users having to open it up to A1 when trying to walk around the gallery and the A1 poster is very much a visual token from the exhibition. 

The White House Project: 2011 EPIC Awards
This handout was design by Hyperakt Design Group for the EPIC awards night for The White House Project. The selected colours reflect that of the whole event and venue set up. This is something I will need to look at when designing for my chosen exhibition. I will need to make sure that my promotional material suits the identity of the location and the actual presentation of the exhibition. It would be useful to focus my research on the colour schemes, articles being presented and overall themes of the exhibition so that all of these elements can be reflected in my poster design. For this to work, I would need to have the final poster on one side of the A1 paper and all of the other designs would need to be on the reverse so that they can be positioned and visible when folded in this particular way.

Folding experiments 

This folding experiment allowed me to plot out which sections of the poster would be seen in what particular order. The way that it folds down to A4 does resemble that of a book/booklet so for it to look effective, a design would need to be on each modular that is labelled with a number. I could work double-sided and have the final poster on one side and then have all of the elements required for the folded poster on the other side. This could work well, but I don't think it would suit the style of the exhibition that I am designing for.
If I was to use this method of folding but work on only one side of the paper, I would have to use a modular grid so that when folded only the modules of information would show. This could work, but it has the potential to make the overall poster look fairly 'blocky' and unorganised.