Poster: Design developments

I started the poster design by taking the typeface from the V&A website (fig.1) in order to take a swatch to form the colour scheme and also the look at the typeface used, allowing me to use it if needed to keep consistency. Based on the research into folding the poster into an A4 leaflet, it became evident that the logo needed to be in the bottom right corner (fig. 2) of the A1 poster so that when folded this was the section that would be left visible. I then experimented with the different typefaces (fig. 3) so that I could match up which one matched the logotype the best. This will allow me the freedom to arrange it and size it in a way that best suits the final poster design and layout. I found that Arial best matched the typeface used on the website and then the V&A logo was based on Bodoni. This lead to the decision that the contrast is something that would need to be kept on the poster, Bodoni for the logo and then Arial for the body text. Figure 3 also shows how the V&A logotype could be presented down the right hand-side of the A1 poster, potentially with a slight opacity over the background image. Figure 4 shows the two options of colour scheme that the background lighting set up could create when photographed. The darker colour makes the logotype stand out and could been seen to be reflecting the more flirtatious side of the underwear exhibition. I do think that it does not work with the colour scheme of pale pink, something I wanted to ensure that I used. I then tried the lighter pink image with the logo on top of it and it worked well being able to only slightly see it, keeping the main focus on the actual image. 

I then developed the idea so that the logotype was actually the smallest part of the poster (fig. 5), allowing for it to be visible but so that the image could act as a poster on its own that people would keep as a keepsake from the exhibition. Figure 6 sows the location that the logo would need to be in so that it would be visible when folded. The section on show when folded will be enough to inform the visitor exactly what date, time and what the event is without them having to open it out to A1 until when home. 

Figure 7 shows the change in colour of the type and with the design finalised ready to print out. 

fig.1

fig. 2

fig. 3

fig. 4

fig. 5

fig. 6

fig. 7