Studio brief 3: Poster design development

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The layout is based on the initial developments, with the addition of registration marks to show the area in which the visuals need to be printed within - shows the process of screen printing. The first developments (figures 1) use the final logo arranged in a number of ways, all within the restrictions of the registration marks that have been digitally printed onto the poster. 

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This was then developed to fit in with the rest of the visual concepts, splitting up the logo so that the three coloured triangles could be used separately and overlapped in numerous ways, but still being recognisable as the 'shaped' branding. 
Figure 2 shows the triangles to be fairly small and quite separate from each other, visually it looks good but it does not show the change in colour when the C + M + Y overlap to make the black. This is something that is very important to the branding concept, so needs o be shown in the posters especially as these are the printed element that a lot of people will associate with the exhibition. Figure 3 uses the three triangles all of different size, working well but it was decided that in order to represent the logo the triangles would need to be the same size and also in terms of practicality when screen printing the different layouts it would only work if the triangles were all the same size.
Using larger triangles of the same size (figure 4) works more effectively to show the printing process of screen printing and how the overlap creates new colours. This idea was decided to be developed, it will work with the branding concept by having each poster printed with a different layout of the triangles. 

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Figure 5 shows the final developments of the posters, demonstrating the ways in which the triangles could be printed onto the posters. There is a strong visual identity for the exhibition branding, but the sight changes work well to show the variety of work that will be in the exhibition. The information has been added to the posters in a very simple way, following a design layout that suits the rest of the visual identity. The text in the bottom left of the poster has a triangular presentation to reflect the branding logo and also the 'Room 700' logo. the library logo in the bottom right hand corner, small, but large enough to be seen.