Pantone: Final evaluation

Overall, I am happy with the final outcome of the Pantone booklet as it has clearly been improved since the initial design. 

In terms of layout, the use of the modular grid has helped to improve the consistency of the booklet. I like the use of coloured rectangles on each page so that the colour scheme taken from the image is continuously being referred to. The layout could be further improved if a border on each of the pages was to be created. This would prevent some of the type having to go right to the edge of the page, something I found hard to notice on the Indesign document because it was designed on a page bigger than the final print so that full bleed of images could be achieved. 

One of the issues with the initial design of this booklet was the decision to use tracing paper on the front cover. It did make sure that the focus was on the type on the front cover, but the quality of the tracing paper meant that it folded really easily and did not look of a high quality. This was improved on the final design by using acetate which has more of a plastic appearance and quality. This will improve the endurance of the booklet and also the appearance. During the design process I learnt that the only way to print onto acetate was with a laser printer as when I tried to print using an inkjet printer, the ink smudges across the whole page and did not dry. 

As my understanding of pagination was improved, I was able to use indesign to design a booklet that had a lot less blank pages than the initial design. I learnt that in order to fill each page and ensure that double sided printing could be an option, the document needed to have a number of pages that was a multiple of 4. For this particular design I was printing the pages individually, in the style of colour swatches and this worked well as I was able to have the exact number of pages that i anted, rather than trying to fill pages just to make up numbers.