Shaped, our city
(not our city, shaped), gives bigger impact.
Brush strokes
work but don't like the thin typeface, lacks physicality, want to see shapes
within it (don't use neutral font).
Doesn't say
'print' - too clean.
Screen print
typeface and scan in.
Neubau posters,
large shape and thin/smaller sections around it e.g large square for 'a'.
Mono/screen/press
- different shapes.
Leeds 2013
Get more Leeds
into it - primary research around Leeds, what shapes you see, most common
shapes from around the city.
NYC shapes you
think of - skyline, big apple.
Choose iconic
buildings around Leeds to make the shapes.
Shapes from
logos into wayfinding.
Find dominant
shape from around Leeds.
Create animation
of shapes.
3 different
versions of the posters, each with different shapes on (series of posters).
'Shaped' is
linked to the printing aspect.
Screenprint of
torn billboard/building textures to bring Leeds into it more.
Bring something
physical within it.
Black and white
logo and identity and coloured exhibition wayfinding?
LCA link not
important - key themes; connection to local community showing that we're
engaging and understanding of community.
Typefaces use
together for information, two typefaces one from logo type, importance of
information.
Bauhaus, shape
theory/colour theory. Energetic shape = energetic colour. Link colour and shape
theory.
Identity
communicate public space, print, celebratory in tone
No comments:
Post a Comment