The feedback session today allowed me to present my initial developments, with the aim of deciding which route would be best to take for the final print.
A short discussion about the print festival itself very quickly highlighted the fact that many knew about the talks and music event, but there were quite a few people unsure about the exhibition that will be held at Colours May Vary. This made the concept of the exhibition poster design the strongest and most favourable in terms of developing something new.
Figures 1 and 2 show a poster which showcases the style of each of the artists that have work in the exhibition. This was seen to be a strong concept as DR.ME have gathered a diverse selection of artists and this should be celebrated. It was suggested that it may be a little too busy, including large sections of each artists style may detract from the purpose of the poster. If there is too much happening then the logo in the bottom right which shows the date and location of the exhibition will not be noticed. The layout shown in figure 3 was thought to be the most successful as the white space shows confidence, allows the audience to focus on the logo and also the art work is not too overpowering.
To address the problem that the visuals are a little 'too busy', it was suggested that the visuals are made up of marks. A mark from each artists piece of work would be enough to develop a strong concept and visual piece.
in regards to colour scheme, figure 1 was seen to be more effective as it allowed for a sense of depth and character to be developed. The colour blue in figure 2 was chosen to represent the website colour that is used for the festival promotion. That day the new identity (figure 4) designed by 'somethingmore' was released on social media, so this will be the main influence for the colour scheme for the final print. As the final poster will be printed using the screen printing method, I will decide on the 3 or 4 most suitable colours to use on the poster so that the process will be possible.
To ensure that the poster is viewed to be official, the Leeds Print Festival logo shown in the top left of figure 4 may also need to be kept as part of the final print. This would be a requirement when working with the festival as the client as it is an official public organised event.
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| Figure 1 |
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| Figure 2 |
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| Figure 4 |
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| Figure 3 |
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