Sunday, 30 April 2017

Studio Brief 2: Rationale


An A3 traditionally printed poster to celebrate how Leeds Print Festival has played a part in shaping the identity of the city of Leeds. The print is based on Leeds Print Festival’s exhibition held at Colours May Vary, advertising the event in isolation to the rest of the festival. Within this poster each of the artists involved have been visually represented so that the poster can be a celebration of the festival, but by also including the logo it can also be an advertisement for the exhibition to be published in the weeks running up to the festival. The colour scheme is taken from the Leeds Print Festival 2017 poster, allowing for the clients requirements of a consistent visual identity to be taken into consideration. 

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