Jungle Se7ens - Logo

In order to fit keep the modern aesthetic and ensure engagement with the target audience, the current Tropic Nations logo needed to be updated. I suggested this to the company as it would look a lot better on the outcomes and also on social media etc.

The current logo uses a gradient and has a filled section of white which when used on outcomes such as posters does not sit very well aesthetically. 

I changed it to a block colour and took away the illustrative lines within the palm leaves. I presented it to the company so that they could start to use it on all outputs from now and they agreed that it did work a lot better.