CB - Developed ideas

Leading on from the sketched initial ideas the hand drawn elements were imported onto Adobe Illustrator so that the layout of the different elements could be experimented with to see what would work. Figure 1 shows the general working space and some of the development process which I have selected smaller part of below to analyse the different routes that could be taken when finalising the logo design. Figure 2 shows the development of the thread forming the outer circle with the collection title and designers name within. A number of different script and hand written typefaces were experimented with to see which kind of style could work if developed further. A few of the developments try the idea of calling the collection 'A Second Skin' as opposed to just 'Second Skin', but it was quickly decided that it made more sense to drop the 'A' for the final outcome. I then started to look at the ways in which I could incorporate the medical stitching into the logo as this was a big design development for Chloe within this collection. Figure 3 shows a couple of the experimentations in regards to how the stitching patterns could be designed as part of the logo. It seems to be most successful as part of the circle, but with her name underneath it seems off balance and does not flow together as a whole. Figure 4 takes the organic circular shape and focuses on the representation of the second skin by having the two layers and the information within. The development of this idea continued through the adjustment of line width and then placement of type. Experimentation looked at the placement of Chloe's name within the outer circle and how when cut out it could be placed within. The placement of the name within the circle was confusing and did not highlight that the collection was called 'second skin' as the focus was on her name itself. Figure 5 shows another part of the development, taking elements from a few of the ideas and combining them to create something that might work best to be the finalised logo.

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fig. 5

fig. 5

I sent Chloe the 6 developed ideas mocked up onto the tags so that she could get a better idea of how the idea would work in context which I think is important for a logo that is representing a whole collection of clothing and this being the main format that it will be seen in. 

Feedback

Peer feedback - "Okay so I like the brown one in the second image, the stitching in the first doesn’t really look good quality and would indicate the clothing isn’t good quality either, I prefer the messier circles in the brown on on the second image, and having the text broken up over three lines, I would make the Chloe Bagge a lot more kerned to give the overall logo more equal balance and would leave the handwritten typeface as the electronic type not do it yourself because its already handwritten, it needs some sort of consistency which a digital version offers more of, because its a clothing range you need to think due to the audience it needs to be as literate and clear as possible as people may already struggle to read what the typeface says let alone if it was done actually by hand rather than in the style"