The organic logo design visually
communicates the exploration of beauty imperfections within this fashion
collection, Second Skin by Chloe Bagge.
Aesthetically the logo encapsulates
the research driven fashion collection through the subtle use of a second loop around
of the circular shape to hit at the second skin and stitching. The use of
Montserrat Light with an increased kerning shows that it is a high end fashion
collection, contrasting well with the more organic approach for the rest of the
logo.
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