Jungle Se7ens - DJ announcements

Research 
Festivals get the most attention and potential ticket buyers when the lineup is exciting. This is often achieved by building up a lot of 'hype' on social media and individually advertising each of the musicians to the audience. The Jungle Se7ens have an idea of the lineup, but are still working on getting in contact with the bigger musicians to act as the headline act. This means that the original poster will include a line up sneak peak, but the social media will need to then release the acts as they are confirmed. 

Parklife

Boardmasters

Findings
The same templates have been used for each of the artist releases to keep it consistent and easy for the audience to instantly know that it is a lineup announcement. 
The information needed on the Instagram releases:
- Artist name
- Festival branding/name
- Picture of artist
- Details of festival (date, location)
- Website to buy tickets
- Consistent colour use

Design
Now that the headline acts have been confirmed, it was important to promote them individually on social media so that people knew what music would be at the festival. As a team we decided to release these two headline announcements on instagram before the final poster was released. I wasn't given much of a brief other than to keep it in line with the other online content and that imagery wise we had to use the images provided and signed off because they were bigger acts. Jozef K had sent over one image (fig.2) which wasn't the best quality, but at the small scale of instagram it would work fine. I was just waiting for Utah Saints management to send over some content that I could use but until then I started to design something that could be used. Figure 3 shows the design development that takes the visual style of the original 'line up' post as a way of announcing the name of the act. I initially thought it would be most appropriate to announce both of the headliners in the same visual style but contrasting colours - as shown in figure 4. 

fig. 1

fig. 2

fig. 3

fig. 4

As a way of differentiating that Utah Saints were the main headline and a bigger act in comparison to Jozef K, I decided that two rows on instagram would be more appropriate and people would instantly be able to see them as the main headline. The idea is to have a row of three squares as an image of Utah Saints and then a text based row which focuses on the name. The development shows how a stripped back version of the Jozeff K post could work to promote this headline act. Figure 5 shows how the image has been removed and the sound waves have also been removed so that the instagram feed doesn't appear too repetitive. As a final refinement I reduced the size of the type (fig.6) in the middle square so that there was a bit more of a border - flowing better with the other designs. I sent this over to the guy who works on the social media output and it was finalised as a final design ready to be posted. 

fig. 5

fig.6

FINAL INSTA FEED