As part of the research for this brief I looked at existing festival poster designs to see what kind of design styles worked well and also if there was anything in particular that seemed to be consistently reoccurring in the designs. The festival posters show that a vibrant colour palette is important in order to draw the attention of the target audience towards the design and then most importantly to the content. Despite all of the posters having a very strong visual similarity, the all are have a unique design element that can easily be applied in a number of ways across different platforms and outcomes.
The typography used on the posters most commonly has been applied in white and uses a handwritten/marker pen style approach. The white is shown to work well because it contrasts well to the colourful background that are often very layered and 'busy'. If a more complicated or colourful typeface was to be used the graphics wouldn't have the main focus and the information that needed to be communicated would become secondary and feel as though it was lost. The type seemed to be most effective when in uppercase as it grabs attention much more effectively and then the secondary information on the poster obtained its place in the hierarchy by using sentence case.
The use of sans serif typefaces was also the alternative choice that worked well to communicate the festivals on the poster in a stylised but effective way. The posters that stood out to me personal split the title up to fit into a grid of two to three letters at a time and then in a justified layout to create a rectangular appearance.
The majority of the posters used vector artwork rather than actual imagery as the main focus or if real imagery was used it was used in a more vibrant manner than just a jpeg. The posters focus heavily on hierarchy and how each element works together to visually best present the information and deliver a visual style for the festival.
Although a large number of festival posters seem to be designed to appear very 'busy' the brief sent over for this festival specifies that it should be 'punchy' but look smart and professional on minimal backgrounds as well as photographic content. The idea would be to develop a visual identity that can work as an overlay so that consistency can be achieved across all of the outcomes that are needed for the festival promotion.
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