Based on the style of the 'handwritten' typefaces I found I started to hand draw my own adaptations of these so that they became closer to what I wanted to achieve form the logo.
My lettering experimentation focuses mainly on making each of the letters as legible as possible as in the feedback it stated that with a quick glance it was a little hard to instantly read all of the letters. The refinement concentrated on the letter heights and how by making the whole word a little more even it made it easier to read. The letter 's' had the most experimentation because the typeface originally used to develop with cut off at the top of the spine.
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| typefaces |
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| my lettering |
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| shape elements |
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| shape elements |
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