The importance of brand consistency when trying to promote an event is so important to ensure that the audience can make the exact links to the particular event and almost expect what the posts will look like. I noticed on an instagram story that one of the boys had taken an image that was the wrong size (fig.1) and uploaded it with writing that they had typed on instagram around this. To overcome this issue I designed a basic template that they can use from now on to ensure brand consistency. There is room at the top and bottom for text about the event to be added, of which I pointed out in the group chat so that the social media team know how to use it.
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