Tuesday 7 May 2019
OUGD603 Ethical considerations
I looked at the requirements for the ethical forms and having taken them all in to consideration, none applied to any of the projects that I completed as part of Extended Practice.
Work Placement - Honey Creative Branding Consultancy
Honey Creative Brand Consultancy
Florin Studio, Florin Court,
6-9 Charterhouse Square,
London, EC1M 6EY
Florin Studio, Florin Court,
6-9 Charterhouse Square,
London, EC1M 6EY
30th July – 24th August 2018
AND
2nd Sept - 27th Sept 2019
Upon reflection this work experience was one of the most valuable experiences I have had in terms of professional progression as I was able to fully engage with the studio environment for a solid month, trialing the commute into London each day and also learning about how it works to work as part of a design team. The ability to have a month in this studio outside of term time meant that I was able establish and understanding of how this agency works and I was given a lot of my own design work to complete and pitch to the different seniors within the group.
Attending the meetings throughout the day for the different projects really gave me an insight into the process of large scale projects – something I can take into my future design career. Upon completion, I have enjoyed seeing he design work become public and I have seen a number of designs that I was a part of in companies such as Café Nero. As it was a really positive experience I am looking forward to returning as an intern with once again more to offer in terms of design skills and confidence in my own ideas.
"Hannah approached each brief and task with enthusiasm, and consistently demonstrated creative thinking and the ability to bring her ideas to life using Adobe software. She responded well to feedback and was a pleasure to have as part of the team."
TasksWorked on large bodies of research to then feed into the teams design projects
Attended a number of meetings throughout the month to participate with idea generation and learning how to pitch ideas to clients
Presented my design ideas to live clients which were then developed in collaboration with the more senior designers
Sunday 5 May 2019
OUGD603 - Statement of intent
As
a Graphic Designer I am drawn towards briefs that are of a branding focus which
allow for the development of the full visual identity leading on from that. I
design with a modern approach, using predominately sans serif typefaces and
bold colour palettes.
In
the future I see myself in a branding focused Graphic Design studio, working as
part of a team of creatives. With this in mind, the briefs I will complete in
Extended Practice will have a branding focus but with the ability to explore
other parts of Design that interest me such as editorial design, type
manipulation and video creation.
Collaboration
is a valuable part of my practice as it allows for a much larger body of work
to be developed in a shorter amount of time, similar to that in industry. The
decision to part take in a number of collaborative briefs will be a conscious
decision in order to mirror the environment of a Graphic Design studio, in
which I aim to be a part of in the future. The role of a Graphic Designer in a
professional studio environment is very collaborative focused as there is often
a team of designers working on different elements for the same project. I aim
to use each brief as an experimentation of other areas of design in order to
develop a portfolio of work that could show my capability of working in a
multi-disciplinary studio, something I am really enthusiastic about being a
part of.
Research
is a large part of my design process and each design decision that I make will
have a considered reasoning ensuring that the needs of the client are met and
an individual brand identity is delivered. I intend to research in a way this
year that each of my design projects have a considered and developed conceptual
driving point. Psychological references in terms of thinking further into what
a piece of design is actually communicating to the target audience is something
I am interested in and could draw upon some of the knowledge that I developed
during A Level Psychology.
I plan
to introduce more manipulation of typography in order to enhance the messages
within the design work that I am putting out there, as this is something that I
want to continue to improve on through the personal projects that I have
planned for after University too.
For
a body of work this large, time management will be a vital part of my personal
development and initiative. I plan to use a Gantt chart to track the overall
progress for the module and also individual time planners for each of the
projects – each individual to the brief and whether or not it is a
collaborative brief.
OUGD603 - Evaluation
In
reference to the statement of intent I have completed a body of branding based
briefs as intended. I have shown the ability to then extend each of them in the
appropriate way so that I could develop my other skills within the design
field.
The
opportunity to focus on a collection of briefs at one time has shown that as a
designer I have started to establish my personal style which is predominately
through the modern approach I often take, with the use of sans serif typefaces
and bold colour palettes. As a portfolio of work this will show consistency
when future clients are looking for a better prediction of the type of work
that I would produce for them.
The
choice to be a part of a number of collaborative briefs has given me the confidence
to pursue my career ambitions of being a part of a creative studio as I feel
that I can work well as part of a team and the need to delegate tasks within a
project is now something that I can see great value in.
Engagement
with the professional industry and by having live clients has taught me a
number of lessons, the main one being the importance of communication
throughout the whole process. As a designer I have established the fact that I like
to work closely with the client as it has proven to result in an outcome of a
much higher standard and fulfilment to the brief.
This
module has really taught me about the pressures of a large amount of work all
overlapping each with different deadlines and differing outcome sizes. As a
whole, time management can never go perfectly because within each of the
projects there was a lot of relying on other people to deliver elements in
order for myself to progress. I kept a fairly strict time management schedule in
order to have each of the briefs ready for their individual deadlines, but some
of the processes were a little longer when working with others or relying on
myself learning a new part of the Adobe software. I found that this module
required a very substantial amount of writing to support the design work, a lot
of it in repetitive forms which as a whole took up a lot of my time and I felt
a little time restricted in terms of pushing the creative elements that one
step further. It is important to research into ach brief very thoroughly but I felt
as though some of design work focused less on the aesthetic value and more on
the theoretical process and ensuing that there was reasoning for each of the
decisions made – which would not be as big of an emphasis in industry.
The
module has taught me a lot about myself as a person as well as a designer,
showing that possess a lot of self-motivation and pride in my work ethic. I was
unfortunately ill for a large period of time half way through this module which
really threw me off track in terms of my time management plan. Once I was able
to begin working again I took this set back as a sense of motivation to prove
to myself that I could catch up with everything through the establishment of a
strict routine and self-motivation to complete a number of very long days at university.
The
miscommunication in terms of industry experience caused me lot of worry as I
had used my initiative and after briefing in 2nd year I went and
found myself a place in the London design studio for a month just before 3rd
started in order to avoid an interruption that it may cause me with the course
and the specific sessions that we needed to attend. I fund this to be of great
value as I was able to start the term having refreshed my skills and with a
sense of ambition for graduation, knowing exactly what I was aiming for. We
were then informed that this would not count because it was out of term time,
so I spent a lot of my time stressing about finding more when actually it was
very hard to get only two weeks at a studio. This process landed me a number of
summer internships as each of the studio consistently advised me that this
would value my progression much more than two weeks within the term. I took
these opportunities and I am looking forward to completing them having the
found out that we are allowed to have the placements after the May deadline.
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