Shadowlark - Evaluation

The logo design successfully shows a reference to the 80s synth-wave posters and the neutral typeface modernises the genre of music to work as a visual identity for the band Shadowlark. The main focus is the name in order to keep it simple, but the sine wave through the centre adds the elements that will then make it recognisable. With more time and collaborative potential, this project could develop to be a large body of work using the sine wave as the graphic element that drives a lot of the outcomes. The social media could easily be built up around the shaping and there is a lot of potential for animation. If this was a brief with a longer time frame, animations for social media coverage would have been the next focus.

The event ‘Ethereal’ is based on the idea that Shadowlark are taking the 80s as inspiration but making something new and delicate in their own way. The illustrative lines successfully highlight that although things are thought to be identical, there will always be a new twist – exactly what the band are about as musicians.