Artisan Drinks - Final crit

This crit was about letting the work do the talking and seeing if everyone could understand exactly what the concept was driving the design project. we left our project on screen with the feedback cards in front so that our peers could fill them in ready to then spark a discussion at the end. I used the submission boards for the YCN deadline so that I could get some feedback and then also improve anything else if I needed to. 

1. What is it? What message is being communicated?
2. Who is the audience? why?
3. Does it lift people's spirits?
4. Questions you want to ask.

Feedback
Positive
- the colour make it fun and engaging 
- colour scheme reflects the concept of lifting spirits well 
- positive messages 
- mood boosting and product relevant
- engaging with the customer 
- younger generation target audience then the likes of Fever Tree 
- bold, bright and happy colours to work well alongside the positive messages/compliments 
- sophisticated (artisan) but minimal and vibrance makes it fun (target audience appropriate) 
- tagline + concept initiate a smile

Negative
- missing the logo on on the final designs that are not in the mock ups
- do the mockups show where the posters would actually be found in context 

The images above show the examples of where the logo is missing, something that is an easy mistake but pretty vital to the campaign in order for the audience to know what is being sold. 

Another suggestion to improve this project was to print out the beer mats and then photograph them in context, so in a bar or setting where people would need to place their drinks on something and then socialise. This is something that I would like to develop for the images on my website and for in my portfolio. 

I also asked about how I would approach design boards for campaign based projects because with all of the different elements it would not be necessary to talk about all of the development. It was suggested that the concept is the main thing that drives the development and then the discussion about how it would be applied to al of the outcomes would be on one board - social media, interactive elements etc. So for this project I would talk about  the very initial ideas that I had and then talk about the initial ideas of the compliment concept - then move onto the development in terms of the concept and actual design.

Design boards - idea generation, initial ideas (compliment based ideas), development, application