As a social conscience
project the main aim was to visually communicate and digitally brand the
science based solutions that have been found to improve the quality of life for
Indian farmers. The branding design hints at the target country of India
through the use of colour and typography ensuring that there is cultural
relevance and that it is something the target audience will be able to engage
with.
The infographic design is
consistent with the overall branding and simplifies the very complicated
scientific research into the innovative technologies that the farmers can then use
as a resource to enhance their farming and improve their livelihoods in the
long-run. The designs effectively use icons to help narrate the improvements
within the process as a way of ensuring that cross culturally there is no misunderstanding
as a result of poor translation.
The collaboration worked well
as I was not sure on the branding theory and advertising strategies that Misha
had knowledge on, it was then really good to collaborate on ideas that I could
design and visually communicate. The finding from the food innovation company driving
the project was interesting to me as it is not a field I have ever been a part
of, but designing for social change has given my design outputs a sense of
purpose knowing that they will help the farmers to improve their livelihoods.
Commercial graphic design is
not something that I want to focus on, but it was really interesting to work
with a scientific company looking at innovative technology and be able to help
them visualise their research in a way that they were not able to do themselves.
As an on-going project with the company there is plenty room for development as
more and more content is needed in the future as a larger body of research is
collated.
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