In response to the initial ideas we received some feedback from the creative advertising tutor and Lucy. We presented the two design styles of handwriting and type to see which would work better as a final outcome.
The feedback showed preference to the deign using a typeface as opposed to the handwriting as they felt that this would ensure a better brand consistency. It was also discussed that the handwriting might not work as well in this context as some of the exiting visual research that we conducted - it is more likely that you will find a pen laying on a piece of paper that you can write around rather than a bottle. Another point made was the masculinity as an aim within the advert but with the handwriting it actually suggests a more female aesthetic - contrasting to our intentions.
Feedback response
In response to the feedback we changed the placement of the tagline from the top to the bottom so that the hierarchy was more considered and there was more of a focus on the product and main content, then leaving the audience with the tagline in their heads to clarify exactly what the content is showing.
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