Wednesday 3 April 2019

Food Innovation - Logo Development

Figure 1 shows one of the logo outcomes that was developed with the attempt to represent the speech bubble to show the communication part of the brand and then the visual imagery within shows the crops and with the sunset trying to get a bit of the Indian climate accounted for. I then placed the name 'agri social' underneath centrally aligned with the word social in bold (figure 2). 

The typeface Courier New was used because it is a modern twist on a slab serif typeface which often portrays a trustworthy source. The monospaced slab serif typeface has been designed to be easy to read on screen which is important as all of the content for this project will be in an on screen format. 


fig. 1
fig. 2

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