Based on the idea that the new brand would be called 'AgriSocial' I started to develop a logo design that could be used to establish the brands recognition.
I made a Pinterest board of logo inspiration that explored the logos used for organic/farm use, outdoor brands and online chat services. This selection of categories accurately encompassed all aspects of the brand that we were establishing.
- circular is all inclusive
- line art style works well
- speech bubble for the online chats
- network visualised through a constellation style connection diagram
- gradient often used for online brands
- colours to set tone of culture or weather
- green to show environmental good
Indian colour palettes
Using Pinterest I was able to gather some colour palettes based on different imagery from India - these will be useful in the later stages of designing.
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