Shadowlark - Development

Logo

The logo development started by looking at the ways in which the sine wave could be presented to work with the type rather than alongside it – weaving. The developments show the initial placement of it acting as an accent and underlining the bands title, but then how it could interweave within the letters if manipulated well. The development lead to the use of a sans serif typeface at a medium to heavy weight so that simplicity was maintained and the sine wave could stand out much more effectively. The sine wave was placed to have 3 raised bumps to represent the 3 band members. The black line through the lettering rather than the white seemed to stand out much better and have a contrast that worked well.

As a small experimentation with the logo I tried handwriting the bands name to see if this would work aesthetically in comparison to the sans serif typeface. I think it did hold a certain aesthetic that suited the style fo the band, but upon reflection it would not transfer to as many outcomes as the more simplistic approach. 

Feedback:

- the hand drawn goes with the ethereal concept

- It will stand out more against the more minimal layout aesthetics that the band want to start to build up

- It adds a personal touch which is really important in a band 

- the sine wave has three elevated bumps to represent the band members

Poster

The poster design development took elements from the symmetry idea and the out of space/world designs to have the image as the main focus and the typography visually representing the meaning of the word. Based on some of the event posters that Shadowlark have released, the idea to have 'Shadowlark presents' seemed to be something that they commonly did as a way of ensuring that it was clear that they were the headline. The delicate colour of purple was taken as a colour swatch from the girl’s t-shirt and originally I thought that it would be good to represent ethereal as a word. Development then lead to the black as a background which worked much better visually.

The final part of the poster development was focused on the placement of the mandatory information at the bottom of the poster and how to present it in a harmonious way to the rest of the elements on the poster. The placement of the line-up was initial placed to overlap the image but this seemed to distract away from the image when there was a large amount of empty space at the bottom of the poster that could be utilised.

The information was placed into two columns underneath the image and initial aligned to each of the edges – which did not allow room for the logos. The development lead to this being evenly spaced across the bottom within the bounds of the image.