BRUT - Visual research

We gathered some existing adverts in order to develop a mood board for the visual style that we intended to design in. The adverts are all appropriate for the target audience, looking at adverts that use social media, handwriting as if they had jotted down some notes in class and then some adverts with humour. 

Wireframes
In order to move forward with the designing of the adverts we took the existing examples that to us were of most relevance to how we could present our idea and wire-framed them. This allowed for us to see if there were any consistencies with this style of advert in terms of sizing, placement and balance of content. These will be taken into consideration throughout the design process.