BRUT - Imagery

Photoshoot

To be able to get the best possible images that have a visual consistency throughout the campaign itself, we decided to have our own photoshoot of the products. this ensured the same quality of image, lighting and background throughout. We asked a photographer who was also a student at Leeds Arts University to take the images, by asking someone who specialises in photography we also ensured having the best quality images as possible.

Photoshoot Setup

Once we had selected the best images from the shoot, to be used within the campaign, our attention turned to the fact that the bottles are made from different materials. As the whole point of the shoot was to give the best consistency to all of the images it was important to note that the bottles which were translucently needed to be edited due to the information on the back of the bottle showing through. As can be seen below in figure 1. 

Figure 1

Through removing this factor, it allows for a cleaner image, as the cleaner the image, the more focus that will be on the typography that is set around the image itself, which is the key basis of the campaign. Once this was completed we were able to edit the images in Lightroom, again visually reaffirming the consistency between the images on the campaign.

Three Selected Images: