In terms of production, this brief did not require the finals to be physically produced rather mocked up into the correct visual environment. As the outcomes are advertising it wouldn’t be viable to be able to print due to the industry standard equipment needed to be able to produce such an outcome.
As part of the briefs progression, creative advertising created a media plan describing the way in which the outcomes needed to sit if produced in the industry. The media that is needed are a full-page magazine print, and outdoor ad shell and two tabloid adverts, one a half of the page and another a third. To be able to plan which ad needs to go into which position we decided to create some small scamps, working out the positioning of each ad. This also allowed us to take into consideration which products to put on which size ad, as there were three types of bottle we photographed.
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