- look at competitors
- artisan vs. normal
- why blend in when you can stand out, with style
- UK + Australia
- creativity of an artist & mixologist to produce outstanding mixer drinks
- tastes are changing with everyone drinking a little less, but a lot better
- TA = top bars, hotels and restaurants with focus on metropolitan areas
- 21-45 years old who are adventurous early adopters who appreciate quality
- outdoor advertising is a positive because it can be confident and impactful
- make sure it works across a number of media channels
No comments:
Post a Comment