A lot of the social media content is based on the idea of 'why blend in, when you can stand out' as the main phrase of focus. This might be an idea to pursue with the campaign as it is something already heavily associated with the brand, but also it may be a bit too predictable.
In terms of designs, the brand has established a very bold and strong colour palette which can easily carry itself enough to be recognised by audiences. The way that previous advertising for this brand has been executed is with one bold colour as a background and then the sans serif typeface in a contrasting colour and to maybe highlight one particular part the typeface may be bold, italic or in a different colour.
In terms of the artwork, I think this would be an interesting part to take forward and incorporate as part of the branding campaign because it is different to other artisan drinks company and it is this part that brings the modern and more stylish side that Artisan Drinks Company is aiming for - different to the other competitors.
In terms of designs, the brand has established a very bold and strong colour palette which can easily carry itself enough to be recognised by audiences. The way that previous advertising for this brand has been executed is with one bold colour as a background and then the sans serif typeface in a contrasting colour and to maybe highlight one particular part the typeface may be bold, italic or in a different colour.
In terms of the artwork, I think this would be an interesting part to take forward and incorporate as part of the branding campaign because it is different to other artisan drinks company and it is this part that brings the modern and more stylish side that Artisan Drinks Company is aiming for - different to the other competitors.
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