Based upon feedback and my own opinion I have chosen to develop the concept with the tagline 'Lifting your spirits' as the idea for the brand campaign.
I will need to decide on whether the ad is focusing on giving out compliments or suggesting small activities or acts of kindness that could essentially 'lift the spirits' of the audience.
To research:
- existing positivity campaigns
- mirror based installations
- complimenting other people
- execution of the campaign e.g. beer mats, outdoor campaigns, print ads
- finalising the concept to match brand values
- research how copy focused ads are laid out and logos are added
No comments:
Post a Comment