The branding for Leeds Arts University’s End of Year Show 2019 revolves around the idea of unveiling the gold standard that the university has produced. This concept was inspired by how artwork is revealed in museums or galleries by being hidden by a sheet which is later removed for the unveiling and to build suspense. This idea was translated to the design through the use of photography, with imagery of students covered with gold sheets as if they are artwork waiting to be revealed at the show. Some of the images use a plinth to reinforce further the idea of the students being on display for the public to come view.
The dominant design element is the colour gold which use is twofold; it aims to signify the standard of work which the students produce, and reflects the design of the university’s extension which was unveiled in early 2019. There is a strong use of photography throughout the branding, and to complement this the colours black and white were chosen to contrast the colour gold, but not attract any attention away from it. As a result, the black and white backgrounds create a bold and eye-catching design when paired with metallic gold imagery.
The phrase ‘we are gold’ was chosen as the tagline, as it is speaking for both the students and the building. It would be well recognised as a marketing technique due to the association with the song by Spandau Ballet.
No comments:
Post a Comment