Exhibition - Briefing

4th Feb 10am

End of year show 2019- campaign brief

Conceptual and promotional campaign 

Foundation -16th may 

Undergraduate - 7th June 

First advert around mid March 

You need to attract people from the industry to come - be bold and forward thinking 

Consider the short timescale and the smallish budget 

To promote all of our courses and is likely to appear in regional and national press. Logo must be visible and legible on every design. 

Deliverables:

External signage 

A0 poster

A6 double sided flyer 

Publication adverts 

Private view email header 

Exhibition guide 

External signage Vernon Street 

Target audience: 

Local feeder schools

College students 

Students that have applied 

General public in Leeds 

Alumni

Local artists 

Creative industry professional and businesses 

Deadline: 

Submit design concept on A2 piece of paper, 22nd February room 212. 

Final assists will be in late March. 

Tip:

Imagery works better than just strap lines - colour background is also better.