Exhibition - Flyer Development

I was responsible for designing the flyer, Figure 1 shows the designs which I sent over. I decided that in order to keep it consistent with the overall branding having the image on one side and the text in the same placement on the back would work visually best to help establish the style. Leaving the image plain seemed to work better because then people would like to take it away and stick it up on their walls etc. rather than if it had the title over it. 

The group decided that they also liked the plain image the most with We Are Gold on the back as the photo would entice the audience to turn it over and see what it was for. However, on review they realised that the flyer is A6 and the information taken from the posters would be too small, as it was in 6pt.

As I was ill, Emma Blackman continued with the development of the design to make the text legible, as shown in figure 2-4. The group then had a discussion and figures 5 +6 shows the favourite outcome as it clearly showed all of the information needed and kept most consistent with the main structure of the overall design.

Figure 2

Figure 3

Figure 4

Chosen design

Figure 5

Figure 6