The collaboration between the
four of us; Emma Shuffleton, Emma Blackman, Charlotte Price and myself worked
well as we had similar visions and the ability to delegate roles within the
group in order to get it completed within the short timeframe. By using a
shared Google Calendar, we were able to keep to a planned working structure,
which enabled everyone to be informed on the daily plan and goals.
We are Gold as a concept
successfully executes the idea that the students are producing a body of high
quality work whilst also visually representing the architecture of the new
building. The overall branding design was made considerably more professional
due to the help of fashion photographer Megan Banner who did the photography
which allowed us to make full use of the studio facilities and achieve a higher
standard of work than we could have done without her experience in studio
photography.
Overall, the combination of
imagery and typography worked well to professionally brand and promote the
University End of Year Show. With more time a larger number of models would
have been used as part of the photo series to ensure that there was a more
diverse representation of the students within the University. We would aim to
show diversity by using men and women and reflecting personalities through
fashion/footwear.
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