Sunday, 8 April 2018

Synaesthesia: Question refinement

The quote below could be the basis of my project for studio brief 2, allowing me to explore the use of colour within design and how perceptions differ from person to person. 

In visual perception a color is almost never seen as it really is — as it physically is. This fact makes color the most relative medium in art. — Josef Albers
The use of colour is very important within Graphic Design, the appropriate colour palette drives a lot of design decisions throughout the creative process. The colour palette used can portray alot of different meanings about something in particular. The different perceptions of colour is an interesting concept and in terms of Grpahic Design I thought it would interesting to explore how something that has been carefully designed could actually appear differently to someone else. 

The psychology of colour looks into the different effects and feelings evoked by colours:
  1. Emotional effect: anxiety, anger, or serenity. How does this fluxuate from person to person? How can a single colour, depending on the hue, go from being a joyous colour to an anxious one?
  2. Decision making: Colour can trigger the choices that we make, what we decide to be safe, which business we trust more.
  3. Different Perceptions: A website may say that a particular colour means a particular thing, but each person's perceptions are different. It is interesting to think that we might be seeing something completely differently to someone else. 
Sources:
https://www.livescience.com/169-rare-real-people-feel-taste-hear-color.html
http://otherthings.com/uw/syn/

Research will now need to focus on Graphic Design as a discipline and how synaesthesia either effects the carefully planned work, or how a Graphic Designer with synaesthesia may design differently. Examples of the differnt ways in which this could be presented will be useful, the ways in which the different types would effect something differently and then some artist/designers interpretations of synaesthesia as a condition.

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