Wednesday, 18 April 2018

Synaesthesia: Emails as primary research

The exact branding guidelines are not available online because it is confidential to the company itself, but a previous guest speaker Stuart Brown from Dalton Maag had told the class that their design studio was responsible for the visual identity of LUSH cosmetics. I thought that it would be beneficial to contact the design studio to ask for some insight on the branding guidelines and to try and figure out what typefaces are used for each of the publications. 

Below I have included a screenshot of the covnersation that was had, unfortunately not too much was shared from Dalton Maag but I was lucky to receive a reply and they pointed me in the direction of a video with a large amount of details regarding the design process for the LUSH cosmetics identity. 



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