Synaesthesia: LUSH primary research

I went into the Leeds store to have a look at how the different publications that LUSH release fit within the store and work alongside the other products. There is a very strong visual consistency throughout all of the products and publications in association to LUSH, the recycled paper, handwritten typeface and fairly experimental approaches to a clean design.

I noticed that there was all of the information online about each of the treatments indiviually, but nothing extensive for customers to either read in store or take away with them. 

I was able to speak with one of the shop assistants in the LUSH store to try and get a better understanding as to why the spa treatment was established and discuss my ideas to see if they were something that the company would benefit from. I found out that the Spa Day was developed because the co-founder of LUSH had synaesthesia and then collaborated with a musician in order to create an album of music that would represent the associations that were present with the particular smells within the treatments themselves. 

In my opinion I think that the Spa Day would stand out to be new, exciting and much more popular if more poeple were informed about synaesthesia and exactly how the condition has been transformed into a choreographed massage and sensory experience. 

I found the package that you receive when you buy the Synaesthesia Spa Day experience which was brightly coloured, square in size and in-keeping with the recycled/handmade approach that LUSH's branding guidelines have in detail. The small black book has a little paragraph on each of the treatments and in terms of size and simplicity, it will inform the deign for the smaller promotional booklet that I will be developing.