I decided to base the research on the conventions of typeface design so that I could then fit it to the word '
unorthodox' by designing the typeface in a completely opposite way.
I gathered images of traditional, conventional and commonly used typefaces as a visual representation of what I needed to make sure I didn't include in my design.
The google search of 'conventional typefaces' made it evident that a serif typeface would be the most commonly designed, so the manipulation I produce would probably stay away from this design.
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| Georgia |
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| Times |
- serif
- large counters
- high contrast strokes
- short descenders
- double-storey lowercase a's
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| Arial |
 |
| Verdana |
- even width strokes
- sans-serif
- double-storey lowercase 'A'
- horizontal crossbars
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