I started the design process by tracing the word 'adjourn' in the typeface Bodoni, changing the kerning to see which works best at representing the brand.
1. This is the basic kerning that comes as the Bodoni font. I don't like that the 'A' and 'D' touch along the baseline as it highlights them as letters for no particular reason.
2. I like the slightly larger 'A' in this branding idea. I think it looks very sophisticated. the wider kerning increased the quality expectations the customer would want to see.
3. I think all the same size uppercase looks very consistent and stylish. These are two features people would expect to receive when buying a high-end watch.
No comments:
Post a Comment