Pantone: Research

In 19963, Lawrence Herbert became the founder of Pantone. Herbert used his chemistry knowledge to systemise and simplify the company's stock of pigments and production of coloured inks. He purchased the company's technological assets and renamed them 'Pantone'. The guides consisted of a large number of small, thin cardboard sheets which had the colours printed on one side with the related colour swatches on the other. These cardboard sheets were then bound into a small 'fan deck'.
Pantone is the system that allows for accurate colour matching in the art community. The system is presented in a fan format, displaying the standardised colour swatches and names.
The idea behind the PMS (Pantone matching system) is to allow designers to colour match specifically and accurately when the design enters the production stage. This allows all printers to be in sync and print to exactly the same colours on the swatches. It is important for graphic designers to consider the paper stock that is being used as this can cause a slight colour variation. The guides that can be purchased from Pantone show the variations and allow designers to plan ahead and only have to print once, saving paper, ink and time.

The Pantone colour system will be an important source to refer to when printing as a graphic designer as it will ensure accuracy in the colour that is produced. I will use the colour watches when printing large amounts of colour because my computer may not be matched to the colours of the printer, making the work I have designed inaccurate.