The final crit required the presentation of our finalised ideas, to receive feedback on the success and also the ways in which the design could be improved if the project was to be continued.
The feedback said that adjective unorthodox was clearly illustrated and with the baseline varying for each of the letters it links very clearly to the concept of breaking the formal traditions of Baskerville. It was seen that each letter being unique was successful because the way in which they were constructed maintained a consistent visual appearance throughout the typeface.
If the project was to continue to be developed, the fact that a few letters appeared to cause more focus on the negative space rather than the actual letterform. The focus could easily be on the original font and not the new shadow based font. This is something that can be improved by increasing some of the line weights and bringing the shadow slightly closer to the original Baskerville letterform.
Some of the feedback suggested that the colour choice worked well and together they represent the typeface well. Contradicting this, the black and white was thought to work well as it is a much more accurate representation of the original shadows that this typeface has derived from.
The feedback has highlighted to me the importance of research and how it can add more substance and meaning to a design. This was picked up on in the feedback as a lot of it focused on how the concept was interesting and well thought out, making the final outcome much stronger than if I was to just focus on the visuals of the typeface.
The layout of the type specimen was thought to have a unique appearance, visually in keeping with the adjective. It was said to have fulfilled the rationale and could be envisioned on creative posters and branding such as music events or art shows because the letterforms are identifiable, but still require a level of engagement to be recognised.
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