Studio brief 2: briefing and adjective choice

Brief:
Studio brief 2 is the creation of a typeface based on one of Mueller-Brockmanns classic and lead designs. It should based on one of the most suitable and manipulated to effectively communicate the chosen adjective. Each letterform should work together in endless combinations in a harmonious, consistent sequence.
The typefaces to choose from are:

• Garamond
• Caslon
• Baskerville
• Bodoni
• Clarendon 
• Berthold
• Times
• Helvetica
• Univers

Research:
The initial research was based on various type foundries, as a way to see the common adjectives used to describe the typefaces created.

a2-type

India

'India' is an inventive display font commissioned by Wallpaper Magazine for their 'Reborn in India' issue. The typeface is inspired by traditional Indian floor drawings and pattern art known as Kolam. 

London

'London' is a clean and mechanical serif font inspired, in part, by Edward Johnstone's underground alphabet. A contemporary design that evokes the past but also embraces the future. London is available in six weights and corresponding italics. 

Staton

An idiosyncratic stencil font with delicate serifs and tall elegant proportions, Staton is an adaptable typeface that works equally well as a headline or text face. Suited for editorial work and advertising campaigns.

Klampenborg

Originally developed as a singe weight signing typeface in 1997 the 'Klampenborg' type family has recently been overhauled; the proportions refined and the weights recalibrate to form a harmonious suite of fonts. Klampenborg is named after an area of Denmark.

Subway

Originally commissioned in 2015 by Matt Willey for the New York Times Magazine 'Walking' issue. The font is directly influenced by signs found in the collection of the Brooklyn-based New York Transit Museum (MTA). This single weight font has plenty of character and works equally well set in large or small point sizes. 










I then brainstormed different adjectives, to see if any stood out as being interesting enough to base my typeface around it.

A lot of them I already associated with different typefaces. The word that stood out to me the most was the word 'unorthodox'. this is a word I do not use very often and I think this would make it interesting to research and apply to my designs.

Definition:
- Not conforming to rules, traditions, or modes of conduct, religion, or philosophy; not orthodox.