Brief:
Focusing on the subjective nature, design a personal sign system of your
own interpretation of the space around you.
Explore poetic signs, imaginary sign systems, conflicting sign systems etc.
The usage, functionality and display (interplay between the objective and
subjective) should be considered when resolving your chosen strategy.
Mandatory Requirements:
- Functional navigational wayfinding system, for your selected environment, informed by through research and development
- Range of potential responses explored for the brief
- The identification and selection of an appropriate, consistent typeface
- The development of pictograms for directions and identification of facilities
- The identification and selection of a limited and appropriate colour swatch with associated PMS, CMYK and RGB values
Deliverables:
- Produced
at least one sign/supergraphic/etc. at actual size and document it within
the appropriate context in Leeds
- Mock-ups
(in Photoshop/Premiere/etc.) of the entire system in context
- Minimum
of 6 design boards, presenting and discussing the following:
- Brief
Interpretation/Research
- Initial
design ideas
- Design
development
- Final
design/Production
- Evaluation
This studio brief will consist of 3 other study tasks which are to form the main body of research.
1. Wayfinding research
2. Objective signs of subjective things
3. Subjective signs of objective things
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