Penguin NW - Made in Japan

Made in Japan - Viction:ary 

• Japanese design is minimalism rooted in history 
• The art of boldly organising and simplifying information in a limited space can be said to represent Japanese culture itself
• Japan has historically obtained much influence from its Chinese neighbours
• Modern Japanese Graphic Design has a synthesis of Japanese, Chinese and Western movement

"It is most important to make people curious about design, especially those who are not interested in it at all." 

- Tetsuya Chihara

- limited colour palette

- geometric 

- type focused 

- brush strokes - reference to tradition 

- limited colour palette

- white background

- simple typeface choice

- layering

- grid reliant 

- minimal in a busy way

- strong sense of hierarchy 

- use of frame

- block colour paired with a single image 

- low weight sans serif typeface 

- minimal 

- very organised 

- geometric shapes and simple

- small type 

- calming visual style 

- watercolour background 

- single colour type 

-visual style developed from the countries flag 

- minimal 

- red grouped together so that the focus ensures that it looks like the centre of the flag