Emma Shuffleton did some research on the music that would be most appropriate to use in the ident whilst I was spending time editing it.
" https://www.illicitsound.co.uk/blog/the-music-of-the-channel-4-idents
I found an article explaining the music decisions behind one of Channel 4's indent. 4Creative (Channel 4's in house creative agency) worked in collaboration with award winning director Douglas Wilson of Blink Productions. Wilson took his hand to the music himself, performing the music used in the idents. They used a soft guitar riff for the background music which fitted with the short film created. They also use some sound effects to emphasis what is happening in the film and to bring the large character made from the Channel 4 logo to life. To quote:
“It was originally just a demo on my old guitar but everything else we tried didn’t quite feel right”
I looked at few combinations of old tv idents in order to evaluate the type of music they play in the background. Below is a video with a mixture of different idents. All of them have some kind of voice over playing over the top giving a slight hint as to what the next programme is played along with some kind of music track. For BBC 1 and 2, they both seem to play the tune for around 1-2 seconds then the voice over comes on with the music turned down, then right at the end the music turns back up as the ident film finishes. ITV1 uses the same format however, instead of using different tracks, they use a variety of similar shorts with the same music being used – this is a softer, soothing track to fit the visuals. Channel 4 do also use similar tracks throughout their tv idents that relate to the visuals being displayed, similar to ITV1's soundtrack. They also use the same format of using a voice over to give a brief description of the programme thats coming up next.
Summary of the video: All the idents from BBC, ITV and Channel 4 use the same format of music then voice over then music whilst the film finishes. The music that is used in the idents are all fairly soft, soothing tracks that have the odd sound effect to make the sound relate to the visuals that are being shown.
This makes me think that we should be looking at adding in some of the sound effects of the biscuits falling over into the music track and also create a script for the voiceover. "
I found an article explaining the music decisions behind one of Channel 4's indent. 4Creative (Channel 4's in house creative agency) worked in collaboration with award winning director Douglas Wilson of Blink Productions. Wilson took his hand to the music himself, performing the music used in the idents. They used a soft guitar riff for the background music which fitted with the short film created. They also use some sound effects to emphasis what is happening in the film and to bring the large character made from the Channel 4 logo to life. To quote:
“It was originally just a demo on my old guitar but everything else we tried didn’t quite feel right”
I looked at few combinations of old tv idents in order to evaluate the type of music they play in the background. Below is a video with a mixture of different idents. All of them have some kind of voice over playing over the top giving a slight hint as to what the next programme is played along with some kind of music track. For BBC 1 and 2, they both seem to play the tune for around 1-2 seconds then the voice over comes on with the music turned down, then right at the end the music turns back up as the ident film finishes. ITV1 uses the same format however, instead of using different tracks, they use a variety of similar shorts with the same music being used – this is a softer, soothing track to fit the visuals. Channel 4 do also use similar tracks throughout their tv idents that relate to the visuals being displayed, similar to ITV1's soundtrack. They also use the same format of using a voice over to give a brief description of the programme thats coming up next.
Summary of the video: All the idents from BBC, ITV and Channel 4 use the same format of music then voice over then music whilst the film finishes. The music that is used in the idents are all fairly soft, soothing tracks that have the odd sound effect to make the sound relate to the visuals that are being shown.
This makes me think that we should be looking at adding in some of the sound effects of the biscuits falling over into the music track and also create a script for the voiceover. "
"I did some research into how we could find music that we could use on our ident without any copyright issues. I came across a Youtube video (Figure 1) that gave a few ways in which I was able to obtain copyright free music. The one site I found very useful was the audio library in Youtube (Figure 2). It was full of lots of different music tracks that could be downloaded for free. From the research I conducted, we decided that we want a more upbeat, electronic track to fit our ident. Since there was so many tracks to choose from, I simply filtered through the electronic tracks and played a few of them and downloaded a handful I felt would work. I played them to the group and we decided on four that we felt would work however, after putting the chosen ones with the video, we decide that 'Sunset Drive' was the most relevant track that worked the best with the visuals of the ident."
Figure 1
 |
| Figure 2 |
No comments:
Post a Comment