Wednesday, 27 March 2019

Artisan Drinks - Mirrored poster research

The studio HAWRAF believe that an interactive message sticks more with the audience because it invites them to engage and be a part of the conversation. People crave authentic, meaningful interactions, they want to leave their mark and they want to be able to say something back. 








Although this is a different purpose in terms of campaigning, the idea of a mirrored poster may be stronger than using a mirror. This could be used in places where people will be standing still such as a bus stop etc. The compliments would be based on the printed copy but be adapted to work for if the person is looking in the mirror and the mirror is saying it back to them. It will have the same format as the printed campaign but be placed on the mirrored material. 

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