Artisan Drinks - Adjectives

The concept development required the establishment of adjectives that could also be used to describe a drink as well as act as a compliment to the person reading the campaign. I started to search for positive adjectives and I will then refine it to a list that also refer to the drinks themselves.

I printed out the words that I had collected and started to highlight the ones that seemed relevant in terms of personal compliments and as well as linking to a drink. The two words from the 'person' list were beautiful and glamoruous, which without much context you wouldn't instantly see them to be relevant to a drink. To overcome this problem, I would need to be really particular with which words I do decide to use and ensure that they obviously could be describing a drink. 

Person

Adaptable

Adventurous

Affectionate

Ambitious

Attractive

Amiable – diffusing warmth and friendliness

Beautiful

Bold

Compassionate

Considerate

Courageous

Courteous – politeness and gracious good manners

Empathetic

Exuberant – unrestrained, especially with regard to feelings

Funny/fun

Generous

Gorgeous

Glamorous

Gregarious – seeking and enjoying the company of others

Impartial – free form undue bias or preconceived opinions

Inventive

Light

Passionate

Persistent – stubbornly unyielding

Rational – guided by the intellect

Reliable

Resourceful – imaginative

Witty – combining clever conception and facetious expression

Charming

Bright

Dynamic

Versatile

Drink

Fizzy

Neat

Medium dry

On the rocks

Sparkling

Straight

Tall

Sweet

Strong

Cool

Fresh

Flavoured

Exotic

Delicious

Complimentary

Extra

Fancy

Delicious

Special  

Refreshing

Tasty

Bubbly

Smooth

Luscious

Tasteful

Tempting

Mouth-watering