Art Fund: Development

Digital detox
Leading on from one of the initial ideas which seemed to hold the most potential, the concept was explored further. The idea is that social media is too much of a daily focus and we scroll through and see some nice final outcomes that are visually pleasing but we do not know where any of these were inspired from. The campaign is taking well known pieces of art in galleries and then highlighting that bits of inspiration can be taken from them all to create what you see on your social media feed. 

The experimentation for this concept began by gathering some famous pieces of art work and drawing over little sections of each of them. I then put them together to create this very experimental and almost abstract interpretation of a face. 

Working with images that I already had limited the placement and composition of the design, but it would allow me to get a good idea of whether or not this concept would be worth developing further. Digitally creating a gallery space over the top of an existing image of me holding an iphone meant that the hand would be behind the frames.

The section of the hand and phone that was blocked out was selected and duplicated so that it appeared to be in front of the photo frames. The idea of the concept was that the social media timeline would be on show and then the background images would show where the inspiration had derived from. To make it make sense the images in the frames need to be the pieces of artwork that the abstract face was inspired by. 

The image above shows the concept at very early stages and composed in a way that could be improved with development time.

I started to brainstorm some of the taglines that could be used on the posters to ensure that the correct message was being published to the audience.