The poster was printed on standard copy paper in order to produce a large amount within the budget. This means that the distribution can be more effective and the event will instantly become more recognised because the poster will be in a large number of locations. The majority of the posters have been put up around Leeds College of Music (fig.1's) because this is the main target audience.
The screen printing process allowed for Jasper Cole to document (fig.2) the process and create a social media 'hype' around the fact that there will be limited edition merchandise but also keep on pushing the sales of the tickets by making the event present on poeples timelines. Figure 3 shows the screen printed posters at the actual event, selling them for £5 each. This was sucessful and the audience enjoyed being able to buy the limited edition posters at the actual event.
The tickets were ordered from FYI and were printed on a high quality stock in books of 10 (fig.4). This allowed for easy distribution of the tickets in a professional manner. The Collective were able to work with Jumbo Records Leeds (fig.5) to help with the sales of tickets. This would target another audience and proved to be a very sucessful method in terms of ticket sales. This was free for the Collective to do because of personal contects, but the Record shop was able to make a £ profit per ticket that was sold because of online booking fees. Adults that did not go to Leeds College of Music were also more likely to buy tickets from Jumbo Records and Skiddle because they are both companies that they would trust, in comparison to buying a ticket from a student.
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| fig.1 |
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| fig.2 |
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| fig.3 |
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| fig.4 |
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| fig.5 |
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