Art fund: Development 3

In response to the critical feedback and the decision to move on from the idea of having this campaign acting as  an event night, the mindfulness approach is now about taking something and appreciating small parts of it in a simple and beautiful manner. I have taken the artwork that I found to be popular as I think this concept works best when the artwork is recognisable to a large amount of the target audience. 

The first part of the design process was to draw out the artworks using a single line weight to allow for the idea that when visiting a gallery it is a time to focus on small parts and relax. Each person would take a part of the artwork and simplify it in their own way in order to mindfully appreciate the work of the artist. 

Without any colour or design manipulation applied to these designs, they were placed on the page in order to see if as a set a visual consistency could be established. They work well in terms of consistency but in terms of layout some space will need to be established so that the information can be placed on the poster to ensure that the target audience know exactly what they are purchasing and the benefits that this Student Art Pass can offer them. 

Based on the idea that a lot of mindfulness techniques rely on the use of creativity and colouring, I adapted my original design style to then follow that of the adult mindful colouring books. Initially I thought that simplifying the art work would appropriately illustrate the concept that I was trying to develop, but research into the colouring books and other illustrative pieces to do with mindfulness showed otherwise. 

Having the images with lots of detail and only having colour filled in in some sections could lead onto a tag line to do with taking some time out to complete it etc. This is something that will need to be developed as the design process continues. 

The images above show different adult colouring books for mindfulness and relaxation. All of the images are full of detail and although still simple line drawings, I feel that applying this to the designs that I have made the mindfulness will become more obvious within the concept and the purpose of the posters. 

The images above show the process of adding detail to the artworks that I have simplified into line drawings. I have added a mixture of circles (all of the same size) and then hand drawn lines/curves. I decided to limit to only these two additions in order to maintain the mindful detail, something repetition will achieve. When drawing these initially I added a variety of details but it started to over complicate it and take away the intended concept. 

After this stage of development I started to think about the next step which would be how to present it all as a final advertising campaign with a good layout and including all of the information that I needed in order to fulfil the requirements of the brief. I started by sketching out some different layout approaches that I could try out in order to see which would work the best. It may be effective to have one poster with a variety of the illustrations on it in order to then separte it all up to create all of the other parts of the campaign. This will allow for the campaign and the visuals to be recognised and consistency will be maintained throughout.

- use famous quotes

- change well known phrases or taglines

- only show part of the visuals in order to illustrate focus 

- flyers/large stand posters could be blank for people to colour in and add patterns to at the freshers fayres

- limited colour palette vs. a varied one